Karissa Campbell is a marketing and advertising professional with a Bachelors of Science degree in Communications and Journalism from Suffolk University in Boston, MA. (2001) She has eight-plus years of experience in the communications industry, and heads the marketing and advertising projects for Creative Insight Design of CT. Previously; she worked for five years as Email Marketing Coordinator for Nexus Energy Software (now Aclara Software), a utility marketing and software firm headquartered in Wellesley, Massachusetts.

While working for Nexus, Karissa was responsible for the creation, maintenance, and execution of email marketing campaigns tailored exclusively to both residential and commercial utility customers. She wrote and formatted content for Internet and print marketing materials on behalf of major utilities, such as Long Island Power Authority, NSTAR, KeySpan Energy Massachusetts, Puget Sound Energy, Xcel Energy and more. The utilities she worked for had the goal of improving their brand by reaching out to customers and encouraging them to practice energy conservation, help them understand their bills, and realize that the utility cared about their business and their eagerness to save money and energy. Karissa, through the launch of several successful email marketing campaigns, helped these clients to reach their goals. To this day, the email marketing programs for these clients is continuing and flourishing.

In addition to this, Karissa worked for a marketing research company, Boston Field & Focus. During this time, she led focus groups, and personal one-on-one interviews for major clients such as Purina, Pepsi, Heineken, Dunkin Donuts, and more.

Throughout the duration of her career, she has gained the knowledge and expertise necessary to launch various types of marketing campaigns and write successfully for both the web and print marketing materials. In addition, she is a very competent writer with impressive editing skills.

Karissa's skill-set and marketing background, combined with her strong interpersonal skills and work ethic greatly benefits the Creative Insight Design of CT team and its clients.
Contact Karissa.